AVT - Digital Signage

Digital Signage provides opportunities to communicate a message, share news, or drive responses from customers and employees. Digital Signage provides a dynamic, interactive representation of content that supports your business goals.

Digital Media Creative Services (DMCS) will help you create or transform assets for digital signage to support your communications goals and optimize your Cisco Digital Media System investment. DMCS fosters creativity within a disciplined yet flexible content framework and provides services that address each stage of a digital signage media deployment:

Creative Brief
Content Strategy
Content Design

Creative Brief

Intuitive business assessment
Media and creative analysis
Brief for user profiles, design,
look, feel, tone
Correlate business goals to communications strategy

Content Strategy

Detailed plan: file formats, templates, zones
Display specifications: size, resolution, aspect ratio
Scheduling: dayparting, looping, sequence
ROI and success metrics

Content Design

Industry tools for video, graphics and flash
Best practices and knowledge transfer
Media creation or transformation
Video asset transcoding

The Digital Signage Process Overview

DMCS provides services that address all the stages of content development. This is an important part of the overall digital signage process. Companies that address the creative track simultaneously with the network track will accelerate the success of their Digital Media System investment.